CTV vs. OTT: Understanding the Differences & Optimizing Ad Spend
In today’s rapidly evolving digital landscape, advertisers face a constant barrage of acronyms and evolving platforms. Two terms that often trip up marketers are CTV and OTT. While both are integral parts of the streaming revolution, they represent distinct entities....
Optimizing Push Notifications: Mobilizing Data for Engagement
In today’s hyper-competitive mobile landscape, user engagement reigns supreme. Keeping users actively interacting with your app is the lifeblood of mobile marketing success. Here’s where push notifications come in – a powerful tool for driving engagement and fostering user loyalty....
Smart Homes & Data: How Property Data Shaping Future of Living
Explore the intersection of smart homes and property data & how data collection is revolutionizing living experiences. Get insights on data privacy & many more. Introduction Ever wished your house knew what you needed? Lights that turn on when you...
VentiveIQ’s Position on Google’s Delay for Deprecation of Third Party Cookies in Chrome
There has been a shift in the digital marketing landscape. Google recently announced a delay in phasing out third-party cookies in Chrome – originally slated for January 2020, it is now set for early 2025. This extension gives the advertising...
Privacy-First Analytics: Gauging Success, Identity Integrity
Explore the Privacy-First Analytics for businesses, focusing on data measurement, user privacy, success metrics & Identity Integrity. Learn more with VentiveIQ. Introduction In today’s data-driven world understanding user behavior is critical for business success. However, the landscape of data measurement...
Data & Sports Analytics: Improved Performance & Fan Engagement
Unleash the power of data. VentiveIQ explores how sports analytics drive data-driven performance and fan engagement for businesses in the sports industry. Introduction The world of sports is undergoing a revolution. No longer is success solely determined by raw talent...
Data Segmentation in Precision Medicine: Customized Care
Discover how VentiveIQ leverages data segmentation for precision medicine, empowering US businesses to offer customized care and optimize healthcare outcomes. Introduction The healthcare Omnichannel landscape is undergoing a revolutionary shift. Gone are the days of “one-size-fits-all” treatments. As technology advances,...
Beyond Demographics: Power of Psychographic Data for CTV Ads
Go beyond demographics! Learn how VentiveIQ leverages psychographics to create targeted CTV ads campaigns that resonate with viewers and drive results. Introduction In today’s data-driven advertising landscape, Connected TV (CTV) has emerged as a notable change. Unlike traditional linear TV,...
PropTech and Data Privacy: Building Trust in Real Estate
The US PropTech boom is transforming real estate, but data privacy concerns linger. Learn how to build trust with consumers in this data-driven landscape. Introduction: The Convergence of Proptech & Data Privacy The US real estate market is undergoing a...
Exploring Data Segments: Rental Property Market Insights
Explore data segments to understand renter demographics, preferences & behaviors for smarter rental property management. Discover actionable insights with VentiveIQ. Introduction In today’s competitive rental market, success hinges on understanding your target audience: renters. But with a diverse pool of...