The process of including missing email addresses in a business’s customer or prospect database is known as email appending. This is typically done by matching customer data such as name, phone number, and postal address against a third-party database to...

Email marketing is one of the most effective ways to reach potential customers, retain existing ones, and drive conversions. However, email marketing campaigns can only be successful if they are built on accurate and up-to-date email lists. This is where...