Graph & Data Licensing
Your platform is only as strong as the identity data underneath it. License VentiveIQ's graph infrastructure and give your CDP, DMP, or DSP something to actually resolve against.
CDPs, DMPs, and DSPs are built to activate data. They’re not built to create it. Most platforms are sitting on fragmented, inconsistent identifiers and calling it “identity resolution,” when what they actually have is a best guess stitched together from whatever signal happened to survive.
VentiveIQ licenses the graph infrastructure that fills that gap directly, so your platform resolves identity instead of approximating it.
VentiveIQ’s graph suite isn’t five disconnected products bolted together. It’s built to empower MarTech platforms, including CDPs, DMPs, and DSPs, with identity data that holds together across channels:
- Identity Graph: The core resolution layer connecting real-world identity across devices and channels, cookieless and built for scale.
- Audience Graph: Understand the demographics and actions behind a segment, not just its size.
- Intent Graph: Access over 3,000 unique targeted audiences built on online intent signals, customizable across 300+ demographic and lifestyle elements.
- HCP Graph: Purpose-built identity resolution for healthcare provider targeting.
- Mobile Graph: Resolve identity across mobile devices and apps for cross-device precision.
Each graph is available for real-time API or batch licensing, so you can plug VentiveIQ’s identity layer directly into whatever you’ve already built, instead of ripping it out to start over.
Fields Included: Persistent ID · Device ID · Household ID · Segment Code · Match Confidence Score
Licensing VentiveIQ’s graph doesn’t just mean better internal targeting. Brands, websites, and mobile apps can generate revenue by leveraging identity-level data across a variety of formats and channels, turning a licensing relationship into a new line of business rather than just a data subscription.
Building identity resolution internally means years of match-rate tuning, ongoing compliance overhead, and a graph that’s only as good as the data you already had. VentiveIQ’s graphs are already running inside The Trade Desk, PubMatic, Lotame, and Google DV360, so you’re licensing infrastructure that’s already been stress-tested at scale.
Stop approximating identity. Start resolving it.
FAQs
What's the difference between the Identity Graph and the Audience Graph?
The Identity Graph resolves who a person or household actually is across devices and channels. The Audience Graph layers on the demographics and behaviors behind that identity, so you understand not just who they are, but what they do.
Can VentiveIQ's graphs be licensed via API instead of a batch file?
Yes. VentiveIQ’s graph products are available through real-time API as well as batch services, depending on how your platform is built to ingest data.