Intent Signals
Most audience data tells you who someone is. Intent signals tell you what they're about to do. VentiveIQ's Intent Graph gives you both, at the same time.
A household income bracket doesn’t tell you someone is actively shopping this week. A demographic profile doesn’t tell you someone just searched, browsed, or engaged with content that signals real, near-term purchase intent. Marketing built entirely on static demographics reaches the right kind of person at the wrong moment, over and over.
VentiveIQ’s Intent Graph is built to catch the moment, not just the profile.
VentiveIQ offers access to a vast selection of over 3,000 unique and targeted audiences, built from online intent signals to fuel acquisition campaigns and unlock growth that static demographic targeting can’t reach on its own. With Online Intent Data leads, you get name, address, email, date and time, and online segment codes, so every lead comes with both the identity and the moment attached to it.
Intent data becomes far more useful once you can layer context on top of it. VentiveIQ lets you customize leads using more than 300 demographic and lifestyle data elements, including household income, presence of children, marital status, and gender, so an intent signal isn’t just “someone is interested”; it’s “someone who fits your buyer profile is interested, right now.”
Fields Included: Online Segment Code · Full Name · Email · Address · Date & Time of Signal · Demographic Overlay (300+ elements)
Intent signals only matter if you can act on them fast. VentiveIQ’s Intent Graph is built to activate directly through the same infrastructure already running inside The Trade Desk, PubMatic, Lotame, and Google DV360, so a fresh intent signal turns into a live campaign instead of sitting in a spreadsheet waiting on an integration.
VentiveIQ’s data accuracy is unmatched in the industry, acquired through a rigorous validation process using only information obtained lawfully from reliable sources, so every intent signal you act on is one you can stand behind.
Timing is the difference between an ad that gets ignored and one that gets clicked.
FAQs
What is intent signal data?
Intent signal data identifies consumers showing real, near-term purchase behavior, such as online research or engagement, rather than relying only on static demographic or historical profiles.
What information comes with an intent lead from VentiveIQ?
Each Online Intent Data lead includes name, address, email, date and time, and online segment codes, and can be further customized using over 300 demographic and lifestyle data elements.