Marketers can now access eligible VentiveIQ Intent Data and CTV Viewership Audiences within Amazon Ads DSP, bringing valuable audience signals closer to the point of activation.
Because the value of an audience is the ability to put it to work.
For brands and agencies, this means a more direct path from audience intelligence to campaign execution across eligible Amazon Ads DSP media environments.
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Bring better signals into the buy
The pressure on media teams is familiar: deliver relevance, maintain scale, and prove that audience decisions are contributing to campaign performance.
VentiveIQ audiences give advertisers another input for that work.
- Intent Data can help identify people showing relevant categories or topic interest.
- CTV Viewership Audiences can add streaming-viewership signals to audience planning.
- Privacy-conscious, compliant, activation-ready audiences help marketers move from insight to campaign activation with less operational friction.
Within Amazon Ads DSP, advertisers can browse and apply audience targeting, group audience segments, and use inclusion or exclusion strategies as part of ad-group setup. Amazon DSP also supports targeting display, video, and audio advertising.
Intent data that supports relevance
The difference between a high-reach campaign and a high-relevance campaign often starts with the audience strategy.
VentiveIQ Intent Data helps advertisers build and test audiences around demonstrated category or topic interest. Rather than treating every potential customer the same, teams can use intent-informed segments to prioritize who receives a particular message, offer, or creative approach.
Potential uses include:
- Prospecting against relevant category of interest.
- Testing intent-informed segments alongside first-party, contextual, and Amazon audience strategies.
- Refining creative and offering messaging for a more relevant audience.
- Supporting audience planning across eligible display, video, audio, and streaming TV campaigns.
Intent is an audience signal, not a guarantee of purchase or conversion. Its value lies in helping marketers make better audience decisions and test those decisions against real campaign objectives.
CTV audiences that add context
CTV has changed the role of television in the media mix.
It is no longer only about broad reach. It is also about building audience strategies that can extend across a wider programmatic plan.
VentiveIQ CTV Viewership Audiences give advertisers another signal to consider when planning streaming TV and cross-format campaigns. They can be used to support audience exploration, creative testing, and more coordinated media strategies across eligible Amazon Ads DSP inventory.
Amazon Ads supports audience-driven advertising across multiple formats, including display, video, audio, and Streaming TV, depending on account access, geography, campaign type, available supply, and policy eligibility.
Privacy-conscious, compliant, activation-ready
VentiveIQ audiences are privacy-conscious, compliant, and activation-ready for use in Amazon Ads DSP.
Responsible activation still matters. Advertisers are responsible for ensuring that their campaigns and audience use comply with applicable laws, regulations, and Amazon Ads policies. Amazon also prohibits the use of audiences as proxies for sensitive characteristics, including health status, political views, religion, race, and other protected or sensitive attributes.
The result is a more practical audience workflow: bring eligible VentiveIQ segments into Amazon Ads DSP, incorporate them into the broader media plan, and activate them in campaigns that meet applicable platforms and regulatory requirements.
Activate smarter audiences
The best media plans are built around more useful signals.
With VentiveIQ audiences now live in Amazon Ads DSP, advertisers can bring Intent Data and CTV Viewership Audiences into the campaigns where decisions are made and media is activated.
This enables more precise audience planning, helping brands identify consumers showing relevant purchase intent or engagement with connected-TV content, then activate those insights across Amazon’s programmatic ecosystem.
The result is smarter targeting, stronger media efficiency, and more relevant campaign delivery.
Ready to explore available audiences and activation options? Email us at hello@ventiveiq.com or get started here.
