Understanding Last-Minute Holiday Shoppers on Thanksgiving and Black Friday with Intent Graphs
As the holiday season nears, businesses prepare for the surge of shoppers, many of whom will be last-minute holiday shoppers, particularly around Thanksgiving and Black Friday. In today’s highly competitive retail market, understanding customer intent is key to turning quick...
CPG Trends in 2025: Leveraging the Intent Graph to Drive Growth
In early 2024, a prominent snack brand encountered a crisis. After hiking prices by 22% over two years to offset inflation, consumers surprisingly revolted. Sales plummeted 15% as shoppers switched to cheaper private-label alternatives. The brand’s CEO said, “We misjudged...
How To Use Intent Graphs to Improve Targeting and Attribution
Discover the power of Intent Graphs for precise targeting & attribution. Optimize campaigns, enhance precision, and track conversions effectively via VentiveIQ! Overview Intent graphs can help businesses to make sense of this data and use it to improve their marketing...
