Amazon Ads DSP: Activate 2 Powerful VentiveIQ Audiences
Marketers can now access eligible VentiveIQ Intent Data and CTV Viewership Audiences within Amazon Ads DSP, bringing valuable audience signals closer to the point of activation.
Attention Is the New Currency: How Smarter Data Wins in 2026
It’s late at night. You’re scrolling through social media. One post, then another. A trending reel. A sharp opinion. A meme. A product ad you didn’t ask for but somehow paused on. That’s the reality of 2026: attention is the...
Understanding Last-Minute Holiday Shoppers on Thanksgiving and Black Friday with Intent Graphs
As the holiday season nears, businesses prepare for the surge of shoppers, many of whom will be last-minute holiday shoppers, particularly around Thanksgiving and Black Friday. In today’s highly competitive retail market, understanding customer intent is key to turning quick...
CPG Trends in 2025: Leveraging the Intent Graph to Drive Growth
In early 2024, a prominent snack brand encountered a crisis. After hiking prices by 22% over two years to offset inflation, consumers surprisingly revolted. Sales plummeted 15% as shoppers switched to cheaper private-label alternatives. The brand’s CEO said, “We misjudged...
How To Use Intent Graphs to Improve Targeting and Attribution
Discover the power of Intent Graphs for precise targeting & attribution. Optimize campaigns, enhance precision, and track conversions effectively via VentiveIQ! Overview Intent graphs can help businesses to make sense of this data and use it to improve their marketing...
