Amazon Ads DSP: Activate 2 Powerful VentiveIQ Audiences
Marketers can now access eligible VentiveIQ Intent Data and CTV Viewership Audiences within Amazon Ads DSP, bringing valuable audience signals closer to the point of activation.
FIFA World Cup 2026: Why It Will Be the Biggest CTV Moment Ever
CTV is set to own the FIFA World Cup 2026. And Advertisers are already paying attention.
First-Party Data & Political Data Integration in 2026: Opportunities and Challenges
First-party data with political intelligence for 2026 political campaigns
CPG Trends in 2025: Leveraging the Intent Graph to Drive Growth
In early 2024, a prominent snack brand encountered a crisis. After hiking prices by 22% over two years to offset inflation, consumers surprisingly revolted. Sales plummeted 15% as shoppers switched to cheaper private-label alternatives. The brand’s CEO said, “We misjudged...