April 2023 - VentiveIQ

The Impact of CTV Data on the Future of Advertising

Over the past few years, Connected TV (CTV) has emerged as one of the most powerful platforms for advertising. With its ability to deliver high-quality video content to viewers across a wide range of devices, CTV has become an essential...

April 21, 2023

CTV Data

The Role of Data Privacy Regulations in CTV Data Collection and Usage

In today’s digital age, the collection and usage of data have become an integral part of our lives, especially with the rise of Connected TV (CTV) devices. CTV is a popular platform that allows people to stream their favorite TV...

April 17, 2023

Using OTT data to optimize advertising campaigns and increase ROI

CTV Data

Using OTT data to optimize advertising campaigns and increase ROI

In recent years, Over-The-Top (OTT) platforms have become increasingly popular for consuming video content, with a growing number of users in the United States relying on them for their entertainment needs. As a result, advertisers are starting to take...

April 14, 2023

Identity Graph

The Role of Identity Graphs in omnichannel marketing campaigns

Learn how this collection of customer data helps marketers deliver personalized experiences across multiple channels. Read now to unlock the key to a more engaging customer experience. In the world of modern marketing, the challenge of reaching out to a...

April 11, 2023

Best practices for collecting and analyzing CPG data

Audience Analytics

Best practices for collecting and analyzing CPG data

Learn the best practices for collecting and analyzing CPG data with VentiveIQ expert tips & insights. From data collection methods to data analysis techniques. Consumer Packaged Goods (CPG) companies rely heavily on data to make informed decisions about their products,...

April 6, 2023

CTV Data

Understanding the different types of CTV data and their uses

Here VentiveIQ provides an overview of the various types of data generated by CTV data. Readers will gain insights into the benefits and limitations of each type. Connected TV (CTV) has revolutionized the way people consume television content. With the...

April 3, 2023

Month: April 2023

The Impact of CTV Data on the Future of Advertising

The Role of Data Privacy Regulations in CTV Data Collection and Usage

Using OTT data to optimize advertising campaigns and increase ROI

The Role of Identity Graphs in omnichannel marketing campaigns

Best practices for collecting and analyzing CPG data

Understanding the different types of CTV data and their uses

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