Google Considers Keeping Cookies in Chrome
In a surprising turn of events, Google has hinted that it might not be bidding farewell to cookies in its Chrome browser as previously predicted. This potential reversal comes amidst overall speculation and industry concerns about the future of digital...
VentiveIQ Data is Now Available in TradeDesk’s Data Marketplace
VentiveIQ Data is Now Available in TradeDesk’s Data Marketplace, Enabling Marketers to Reach Key Audiences in the Booming CTV Environment. VentiveIQ, an expert in consumer behavior and data analysis, has made its connected TV data available within the Trade Desk...
First-Party Data & Political Data Integration: Opportunities & Challenges
Explore the opportunities and challenges of integrating first-party Data and political data. Learn how VentiveIQ uses data analytics to make data-driven decisions. Introduction The American political landscape is a data-driven battlefield. Campaigns, PACs, and advocacy groups leverage information to target...
Impact of Data on Homeowners: How It’s Changing the Way We Live
Explore how home data impacts homeownership, from smart home technology to data security. Discover the future of living and how VentiveIQ is leading the way. Introduction Our world is becoming more data-driven daily, greatly impacting homeowners. Our homes are no...
Use Data for Proactive Business Strategies: Predict, Don’t React
Learn how VentiveIQ’s data empowers proactive business strategies. Discover the power of data analytics, predictive modeling, & data-driven decision-making. Introduction Businesses are moving fast these days, and to win, you must be nimble and think ahead. Companies that can guess...
Compliance Data Solutions by VentiveIQ to Boost Your Edge
Discover how VentiveIQ’s compliance data solutions empower businesses to gain a competitive advantage via effective regulatory compliance and data management. Introduction In today’s world, following rules is not just about ticking boxes. It is super important for businesses and can...
Using Data to Improve Patient Experience in Healthcare
Discover how data analytics can revolutionize the patient experience in healthcare, including key factors, challenges, and strategies to enhance healthcare marketing. Introduction In this data-driven era, healthcare is one sector that stands to benefit significantly from data analytics. By utilizing...
Optimizing Marketing ROI with Data-Driven Attribution Models
Maximize marketing ROI with data-driven attribution models. Discover key factors, tradeoffs, and challenges in optimizing campaign performance for businesses and industries. Introduction In the rapidly evolving world of digital marketing, businesses are constantly seeking ways to optimize their marketing ROI...
CTV Metrics: Beyond Impressions to True Campaign Effectiveness
Discover how CTV metrics go beyond impressions to measure true campaign effectiveness, exploring key factors, tradeoffs & challenges in optimizing CTV advertising. Introduction The world of advertising is experiencing a significant transformation. With the surge of cord-cutting and the widespread...
Streamers & Programmers Compete for Ad Dollars in Sports & Programmatic Buying
Streamers services are changing fast! Big names like Disney and Netflix are adding commercial options to reach more people. This means advertisers have new ways to target their customers. Everyone in the streaming game will be affected, from the companies...