There has been a shift in the digital marketing landscape. Google recently announced a delay in phasing out third-party cookies in Chrome – originally slated for January 2020, it is now set for early 2025. This extension gives the advertising...

Explore the ever-evolving landscape of identity in the age of cookieless advertising. Learn how businesses in the USA are adapting to new challenges & opportunities. Introduction The cookieless future is fast approaching, and advertisers are scrambling to adapt their strategies....