May 2022 - VentiveIQ

7 Lessons on How Top Retailers Use Personalization to Drive Business Growth

While innovation is one of the strongest factors influencing business success, this doesn’t mean that you need to reinvent the wheel. Some companies have shown us the best way to do things, and these best practices can be applied on...

May 31, 2022

The Continued Evolution of Media Companies Aiming to Become Data-First Operations

Audience Analytics

The Continued Evolution of Media Companies Aiming to Become Data-First Operations

What did Netflix pioneer that made them a ton of money? No, not subscription DVD-by-mail service, although in fairness, that did fetch them a bucketload of cash. We are talking about what has become the modus operandi for most companies nowadays—data driven...

May 31, 2022

The Publisher’s Guide to Audience Analysis and Consumer Behavior

Audience Analytics

The Publisher’s Guide to Audience Analysis and Consumer Behavior

Publisher’s Guide to Audience Analysis and Consumer Behavior Whatever the business or industry you’re in, your customers are responsible for making your efforts worthwhile. Without them, you would not be able to pay your expenses or make profits. Understanding how...

May 31, 2022

Using IP Targeting and Geofencing to Bolster Your Digital Marketing Campaigns

IP Onboarding

Using IP Targeting and Geofencing to Bolster Your Digital Marketing Campaigns

Delivering unique messaging to the right individuals at the right time is pivotal to a successful marketing campaign. Digital progress and innovation, such as cookie-based marketing, have enabled more personalization than ever before. Today, IP Targeting and Geofencing represent a...

May 9, 2022

Month: May 2022

7 Lessons on How Top Retailers Use Personalization to Drive Business Growth

The Continued Evolution of Media Companies Aiming to Become Data-First Operations

The Publisher’s Guide to Audience Analysis and Consumer Behavior

Using IP Targeting and Geofencing to Bolster Your Digital Marketing Campaigns

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