VentiveIQ’s Position on Google’s Delay for Deprecation of Third Party Cookies in Chrome
There has been a shift in the digital marketing landscape. Google recently announced a delay in phasing out third-party cookies in Chrome – originally slated for January 2020, it is now set for early 2025. This extension gives the advertising...
Privacy-First Analytics: Gauging Success, Identity Integrity
Explore the Privacy-First Analytics for businesses, focusing on data measurement, user privacy, success metrics & Identity Integrity. Learn more with VentiveIQ. Introduction In today’s data-driven world understanding user behavior is critical for business success. However, the landscape of data measurement...
Data & Sports Analytics: Improved Performance & Fan Engagement
Unleash the power of data. VentiveIQ explores how sports analytics drive data-driven performance and fan engagement for businesses in the sports industry. Introduction The world of sports is undergoing a revolution. No longer is success solely determined by raw talent...
Data Segmentation in Precision Medicine: Customized Care
Discover how VentiveIQ leverages data segmentation for precision medicine, empowering US businesses to offer customized care and optimize healthcare outcomes. Introduction The healthcare Omnichannel landscape is undergoing a revolutionary shift. Gone are the days of “one-size-fits-all” treatments. As technology advances,...
Beyond Demographics: Power of Psychographic Data for CTV Ads
Go beyond demographics! Learn how VentiveIQ leverages psychographics to create targeted CTV ads campaigns that resonate with viewers and drive results. Introduction In today’s data-driven advertising landscape, Connected TV (CTV) has emerged as a notable change. Unlike traditional linear TV,...
PropTech and Data Privacy: Building Trust in Real Estate
The US PropTech boom is transforming real estate, but data privacy concerns linger. Learn how to build trust with consumers in this data-driven landscape. Introduction: The Convergence of Proptech & Data Privacy The US real estate market is undergoing a...
Exploring Data Segments: Rental Property Market Insights
Explore data segments to understand renter demographics, preferences & behaviors for smarter rental property management. Discover actionable insights with VentiveIQ. Introduction In today’s competitive rental market, success hinges on understanding your target audience: renters. But with a diverse pool of...
Citizen Science on the Rise – Analyzing Public Data
Discover how citizen science projects are generating massive datasets. VentiveIQ explores how businesses can leverage public data analysis for innovation. Introduction to Citizen Science The scientific landscape is undergoing a fascinating shift. Citizen science, a collaborative approach where the public...
Unveiling Top CTV Trends 2024: Cutting Through the Cord
Explore CTV trends 2024, including ad spend, targeting, shoppable ads & brand safety insights for the US audience. Learn how VentiveIQ empowers your CTV strategy. Introduction For many Americans, the days of bulky cable boxes and channel surfing are fading...
Luxury Market Trends: Are We Headed for a Correction?
Luxury market trends have boomed in recent years, but is a correction on the horizon? VentiveIQ explores key factors like economic forecasts and consumer spending. Introduction For a long time, the luxury market has shown remarkable strength, seeming immune to...