CTV’s Impact on Ad Formats: Innovations and Opportunities
Big CTV publishers are making more streaming shows available for automated ad campaigns in response to buyers wanting smoother advertising processes. PubMatic’s video ad revenue increased by 33% compared to last year. However, getting ads to Connected TV publishers is...
Data-Driven B2B Outreach: Connecting with Right Decision-Makers
Strategic B2B outreach decoded: Data-driven techniques to connect with key decision-makers. Discover proven methods to boost engagement and conversions. Introduction In the business world now, it is not about luck anymore. To succeed, you must use data to your advantage,...
Future of Political Advertising: How Data Will Shape Next Election
The future of political advertising! Know the impact of data analytics in shaping political advertising strategies and voter behaviour in upcoming elections. Introduction The political landscape is in a constant state of flux. From grassroots movements to the ever-present influence...
In-Market Car Buyers Await: How VentiveIQ Fuels Sales Growth
Discover how VentiveIQ leverages targeted marketing to fuel sales growth for car buyers in the automotive industry, boosting sales lead generation. Introduction Today, in the highly competitive world of car sales, shoppers have the upper hand. They are flooded with...
Hyperlocal Real Estate Targeting: Direct Reach to Homebuyers
Discover the power of hyperlocal real estate targeting to directly reach homebuyers. Explore how location-based marketing revolutionizes the property market. Introduction In today’s tough real estate market, it’s essential to set yourself apart from the competition. Home buyers are bombarded...
CTV vs. OTT: Understanding the Differences & Optimizing Ad Spend
In today’s rapidly evolving digital landscape, advertisers face a constant barrage of acronyms and evolving platforms. Two terms that often trip up marketers are Connected TV and Over-the-Top. While both are integral parts of the streaming revolution, they represent distinct...
Optimizing Push Notifications: Mobilizing Data for Engagement
In today’s hyper-competitive mobile landscape, user engagement reigns supreme. Keeping users actively interacting with your app is the lifeblood of mobile marketing success. Here’s where push notifications come in – a powerful tool for driving engagement and fostering user loyalty....
Smart Homes & Data: How Property Data Shaping Future of Living
Explore the intersection of smart homes and property data & how data collection is revolutionizing living experiences. Get insights on data privacy & many more. Introduction Ever wished your house knew what you needed? Lights that turn on when you...
VentiveIQ’s Position on Google’s Delay for Deprecation of Third Party Cookies in Chrome
There has been a shift in the digital marketing landscape. Google recently announced a delay in phasing out third-party cookies in Chrome – originally slated for January 2020, it is now set for early 2025. This extension gives the advertising...
Privacy-First Analytics: Gauging Success, Identity Integrity
Explore the Privacy-First Analytics for businesses, focusing on data measurement, user privacy, success metrics & Identity Integrity. Learn more with VentiveIQ. Introduction In today’s data-driven world understanding user behavior is critical for business success. However, the landscape of data measurement...