In today’s world, data is an essential asset for businesses of all sizes. Data drives decision-making and helps businesses identify opportunities and trends. However, not all data is created equal. Data quality is a vital element in making informed decisions....

In today’s digital age, customers interact with businesses via numerous channels and devices, leaving a trail of fragmented data behind. As a result, businesses often struggle to make a unified profile of their customers which can lead to missed opportunities...

It is a testament to how far we’ve come that mentioning “data-driven” no longer raises eyebrows. Data-driven analytics has widespread use, and it’s easy to see why. According to the 2020 Global State of Enterprise Analytics by Microstrategy, 54% of companies...

If you spend time online as part of your daily routine, you know that the digital world is changing rapidly. Whether for work, play, socializing, or learning, individuals and businesses must continuously adapt to new technologies and changing trends at...

Data collection, use, and analysis have become increasingly important in today’s digital economy. This is because users are becoming more aware of their privacy and want to control who has access to their data. In this article, we explore how...

It was almost inevitable that automation would find its way to the ads space. The ads industry was worth $649 billion in 2021 after all. Anything that would make the process faster, efficient, and cheaper than human labor would always meet welcoming...

The marketing world never stands still. If you’re in business, you’ll know that with each passing day, you need to adapt and innovate to keep up with all the changing trends, demographics, and technologies. The most effective way of ensuring...

Over-the-top refers to streaming services that deliver content through the internet over another platform, hence the name. In earlier years, consumers would have to subscribe to cable TV to supply programming; however, over the top programming uses various platforms like...

While innovation is one of the strongest factors influencing business success, this doesn’t mean that you need to reinvent the wheel. Some companies have shown us the best way to do things, and these best practices can be applied on...