Understanding Last-Minute Holiday Shoppers on Thanksgiving and Black Friday with Intent Graphs
As the holiday season nears, businesses prepare for the surge of shoppers, many of whom will be last-minute holiday shoppers, particularly around Thanksgiving and Black Friday. In today’s highly competitive retail market, understanding customer intent is key to turning quick...
Consumer Behavior Insights: Shaping the Future of CPG Personalization
Unlock the power of consumer behavior insights to drive CPG personalization. Learn how data, trends & emotional connections can enhance customer loyalty & boost sales. Introduction Consumers today demand personal experiences and such impact is transforming the consumer packaged goods...
Navigating the Complexities of Audience Data Across CTV and OTT Platforms
Explore how to navigate the complexities of audience data across CTV and OTT platforms. Learn about data integration, precision targeting and consumer behavior with VentiveIQ. Introduction With CTVs and OTTs gaining popularity, new challenges and opportunities emerge to utilize this...
Power of Audience Data in CPG Marketing: Driving Growth Through Precision Targeting
Discuss how Consumer Packaged Goods companies can use audience data to refine their marketing strategies and boost product sales. Introduction Understanding and forecasting customer behavior has never been more valuable as we find ourselves in a consumer goods space. Harnessing...
Why a First-Party Data & Third-Party Data strategy represent the future
VentiveIQ ensures data privacy, consumer trust, and data security by combining first-party and third-party data strategies to provide a future-proof approach to data collection. Today’s world has ushered in an exceptional force that commands and directs business decisions: data. Companies...
How Data Science Can Be Leveraged in Political Campaigning
Learn how data science revolutionizes the future of election campaign management through better voter analysis, predictive modeling & informed strategies with VentiveIQ. Introduction The relentless march of technology is creating seismic shifts in the political landscape. Advanced data science promises...
CTV Programmatic Advertising – Building Trust & Transparency
Discover how VentiveIQ enhances trust and transparency in CTV programmatic advertising through advanced ad verification, data privacy & programmatic transparency standards. Introduction In the rapidly changing world of CTV programmatic advertising, new opportunities and challenges arise for advertisers and viewers....
2024 Political Ad Strategy: Engaging Voters Effectively
Introduction As the 2024 election cycle heats up, political campaigns are gearing up for one crucial task: reaching voters. With the growing importance of voter reaching in shaping election outcomes, it is essential to refine your political ad strategy to effectively reach...
Lotame partners with VentiveIQ
VentiveIQ, a leading provider of advanced data solutions, announced a strategic partnership with global leader Lotame in data management and audience insights. This partnership will feature VentiveIQ’s dynamic segment offering on Lotame’s platform, focusing on Viewership, CPG, and web intent...
Google Considers Keeping Cookies in Chrome
In a surprising turn of events, Google has hinted that it might not be bidding farewell to cookies in its Chrome browser as previously predicted. This potential reversal comes amidst overall speculation and industry concerns about the future of digital...
VentiveIQ Data is Now Available in TradeDesk’s Data Marketplace
VentiveIQ Data is Now Available in TradeDesk’s Data Marketplace, Enabling Marketers to Reach Key Audiences in the Booming CTV Environment. VentiveIQ, an expert in consumer behavior and data analysis, has made its connected TV data available within the Trade Desk...
First-Party Data & Political Data Integration: Opportunities & Challenges
Explore the opportunities and challenges of integrating first-party Data and political data. Learn how VentiveIQ uses data analytics to make data-driven decisions. Introduction The American political landscape is a data-driven battlefield. Campaigns, PACs, and advocacy groups leverage information to target...