CPG Trends in 2025: Leveraging the Intent Graph to Drive Growth
In early 2024, a prominent snack brand encountered a crisis. After hiking prices by 22% over two years to offset inflation, consumers surprisingly revolted. Sales plummeted 15% as shoppers switched to cheaper private-label alternatives. The brand’s CEO said, “We misjudged...
Understanding Last-Minute Holiday Shoppers on Thanksgiving and Black Friday with Intent Graphs
As the holiday season nears, businesses prepare for the surge of shoppers, many of whom will be last-minute holiday shoppers, particularly around Thanksgiving and Black Friday. In today’s highly competitive retail market, understanding customer intent is key to turning quick...
How To Use Intent Graphs to Improve Targeting and Attribution
Discover the power of Intent Graphs for precise targeting & attribution. Optimize campaigns, enhance precision, and track conversions effectively via VentiveIQ! Overview Intent graphs can help businesses to make sense of this data and use it to improve their marketing...
