VentiveIQ's Position - Google's Delay For Deprecation Of Third Party Cookies

There has been a shift in the digital marketing landscape. Google recently announced a delay in phasing out third-party cookies in Chrome – originally slated for January 2020, it is now set for early 2025. This extension gives the advertising industry more breathing room to analyze results from current tests and address lingering issues from the initial deprecation phase earlier this year.

Here is a breakdown of what this means and how VentiveIQ is prepared for a cookieless future:

More Time for Testing, Less Industry Disruption

Google’s delay acknowledges the need for a smoother transition towards a post-cookie environment. This extra time allows for more comprehensive testing of alternative identity solutions and ensures a less disruptive shift for the advertising industry.

VentiveIQ: Ready for a Cookieless World

At VentiveIQ, we have always championed a cookieless approach to consumer identity management. We are fully prepared for the eventual demise of third-party cookies. Our solutions leverage the power of both deterministic and probabilistic methods, allowing us to create innovative digital marketing solutions that comply with evolving industry regulations.

What You Should Do Now

While the timeline has shifted, the ultimate destination – a cookieless future – remains the same. This delay presents a valuable opportunity to future-proof your marketing strategies.

Read more: Evolving Landscape of Identity in Cookieless Advertising Era

Here’s how VentiveIQ can help:

Develop Cookieless Strategies: Our experts can guide you in crafting effective marketing strategies that do not rely on third-party cookies.
Unlock the Power of Identity Management: We will help you leverage our identity resolution solutions to reach your target audience effectively and upgrade your ecosystem into a cookieless environment.
Navigate the Evolving Landscape: Stay ahead of the curve with VentiveIQ’s insights and expertise as the industry transitions towards a privacy-centric future.

Get ready to Ditch Third-Party Cookies for Good

We have the expertise to help your ecosystem navigate the cookieless future with confidence. Schedule a call with our team to discuss strategies and ensure a smooth transition.