Forget throwing marketing money down a black hole! VentiveIQ’s targeted audience segments let you laser-focus your ads on platforms like Facebook, Google, and beyond. No more spraying and praying – reach the exact people you want, every time.

These segments aren’t magic tricks, they’re powered by deep insights. We combine data on what people do, what they’re interested in, what they’re planning to buy, and where they are in life to create laser-sharp profiles. Think of it like building a super-detailed shopping list for your ideal customer.

These segments are formulated by leveraging a mix of behavioral, interest, intent, and life-stage data sets. VentiveIQ Segments are crafted utilizing signals from AppGraph, PlacesGraph, ConsumerGraph, and ShoppingGraph. The AppGraph tells us what apps people use, the PlacesGraph tracks their real-world visits, the ConsumerGraph maps their online lives, and the ShoppingGraph reveals their buying habits. By blending these sources, we paint a vibrant picture of who these individuals are and what makes them tick.

The result? Marketing that speaks directly to the people you want to reach, without wasting a single impression. VentiveIQ – stop scattering seeds, and start cultivating productive ground for your marketing success.