Princeton, New Jersey (Issuewire.com)  – Princeton, NJ – March 26, 2026 – VentiveIQ, the leader in cookieless identity resolution and omnichannel audience targeting, has announced the launch of Flip-Ready Voters, a groundbreaking political data layer that identifies persuadable voters through real-time behavioral signals.

“Voters don’t change their minds on a government form; they change them through the information they seek,” said the CEO at VentiveIQ. “Flip-Ready Voters moves campaigns beyond outdated voter files, delivering high-integrity segments of audiences genuinely open to new messaging based on their engagement.”​

Unlike traditional rigid party data, Flip-Ready Voters leverages consented, privacy-compliant signals to track engagement with diverse viewpoints and issue deep dives. Campaigns gain:

• Precision Targeting: Intent layered with demographics, household insights, income, and location
• Omnichannel Activation: Seamless reach across CTV, streaming, programmatic, social, and CRM—covering 200M+ voting-age Americans
• Privacy-Centric Design: Built on VentiveIQ’s cookieless identity graph for ethical, compliant scaling in a post-cookie world

The solution empowers 2026 political agencies and brands to reach voters where they are today, actively shifting, not locked to four-year-old profiles. With primaries underway and CTV political spend surging, Flip-Ready Voters positions campaigns for battleground breakthroughs.

“Static files miss the voters who matter most. Flip-Ready Voters finds the persuadables already in motion,” added a spokesperson at VentiveIQ. “It’s the edge for turning toss-ups into triumphs.”

For the 2026 elections, agencies and brands gain the decisive edge with Flip-Ready Voters, targeting persuadable voters already shifting online, not outdated labels, across CTV, programmatic, and omnichannel precision. With primaries live and $10B+ ad spend at stake, VentiveIQ turns behavioral intent into battleground wins.

Agencies and brands can access Flip-Ready Voters for their 2026 strategy here.

About VentiveIQ

VentiveIQ pioneers data analytics, identity resolution, and audience targeting for AdTech leaders. Our privacy-first platform enables omnichannel activation across 300M+ monthly signals, powering precise engagement in a cookieless future. Learn more at www.ventiveiq.com.