Streamers services are changing fast! Big names like Disney and Netflix are adding commercial options to reach more people. This means advertisers have new ways to target their customers. Everyone in the streaming game will be affected, from the companies to the people who make the shows and movies we watch.
What is the story?
Streaming services like Disney+ and Netflix are battling for ad dollars in the upcoming TV upfronts, using live sports as a key weapon. They are launching new sports apps (ESPN+) and bundling services (WBD’s Max with Disney+ and Hulu) to attract advertisers with larger audiences. Programmatic platforms like PubMatic and Magnite are also readying for the upfronts with new ad-buying options.
Why it matters
This shift in focus to sports highlights the growing importance of CTV (connected TV) advertising. Streamers are now serious competitors to traditional TV for ad dollars, offering similar reach with targeted audiences.
How VentiveIQ can help
VentiveIQ‘s platform provides granular data on viewer behavior, preferences, and demographics, enabling precise targeting and performance tracking. This level of detail helps advertisers optimize their campaigns in real time, making informed decisions that drive success. For Disney, Netflix, and other players in the CTV advertising game, VentiveIQ offers a competitive edge, ensuring that their ad-supported models attract viewers and deliver compelling value to advertisers.
In this competitive landscape, CTV data is crucial for success. VentiveIQ can help streamers and advertisers alike:
- Streamers: Optimize ad inventory by understanding viewership patterns and targeting specific demographics with relevant sports content.
- Advertisers: Make informed decisions about ad buys by analyzing CTV data to identify the best platforms and programs to reach their target audience.
The Takeaway
As the CTV advertising landscape becomes more dynamic, with significant streamers services introducing ad tiers, VentiveIQ stands out as a crucial partner. Our data-driven solutions ensure that every advertising dollar is well-spent, enhancing the effectiveness of campaigns and fostering a more engaging viewer experience.
