VentiveIQ Data Is Now Available In TradeDesk's Data Marketplace

VentiveIQ Data is Now Available in TradeDesk’s Data Marketplace, Enabling Marketers to Reach Key Audiences in the Booming CTV Environment.

VentiveIQ, an expert in consumer behavior and data analysis, has made its connected TV data available within the Trade Desk Data Marketplace. This integration provides advertisers a valuable tool for reaching their target audiences more effectively across the digital advertising ecosystem.

CTV is becoming increasingly popular among users and quickly becoming a crucial platform for marketers. eMarketer reports that 104.7 million US households used CTV in 2020, and this number is expected to rise to 113 million by 2024, covering nearly 86% of all households. Additionally, US CTV ad spending is projected to exceed $17.4 billion in 2022.

TradeDesk has built a powerful data offering for advertisers through its Data Marketplace, enabling them to connect with consumers across various devices. VentiveIQ is excited to integrate our CTV data into this marketplace and equip advertisers with the additional insights they need to activate campaigns more efficiently and successfully.

VentiveIQ data is built on over 300 million monthly users, sourced from online websites and top-tier specialty data partners. This data spans 1,500 segments, covering search, intent, life-stage, behavioral, B2B, demographics, firmographic, and psychographic categories. Additionally, VentiveIQ provides the flexibility to create unlimited custom segments based on keywords or location visits. Some of the preset segment categories include: