VentiveIQ, a leading provider of advanced data solutions, announced a strategic partnership with global leader Lotame in data management and audience insights. This partnership will feature VentiveIQ’s dynamic segment offering on Lotame’s platform, focusing on Viewership, CPG, and web intent taxonomies.
Empowering Data-Driven Decisions
VentiveIQ has consistently been at the forefront of providing actionable insights via its robust data analytics. Through this partnership, VentiveIQ will integrate Lotame’s innovative data technology to enhance its analytics and audience segmentation capabilities. This integration will provide VentiveIQ’s clients with deeper, more actionable insights into viewership patterns, CPG trends, and consumer intent, enabling more precise targeting and strategic decision-making.
Key Benefits of the Partnership
- Better Audience Understanding: Lotame’s platform will help VentiveIQ understand how audiences interact with content. This will let clients grasp their audience’s likes and actions. As a result, companies can craft messages that hit the mark and create content that clicks with everyone, building strong ties with viewers.
- Sharper CPG Targeting: Teaming up will boost VentiveIQ’s skill in studying how people buy things. This gives brands key insights into shopping habits, letting CPG firms spot market shifts, boost their products, and cook up smarter marketing plans.
- Smarter Intent Data Analysis: Lotame’s robust intent data will enable VentiveIQ’s clients to guess better what consumers might buy. This know-how helps to create focused plans to reach customers and boost sales.
- Refined Intent Level Segments: Lotame’s tools will improve VentiveIQ’s intent data capabilities, helping businesses guess what customers want and need. This forward-thinking approach lets companies match their marketing efforts to these insights, which could boost sales and make customers happier.
About VentiveIQ
VentiveIQ is a leading data intelligence company providing actionable insights through advanced data analytics. With a focus on innovation and customer success, VentiveIQ helps businesses across various industries harness data’s power for better decision-making.
About Lotame
Lotame leads the world in data solutions, providing a full range of tools to manage data, segment audiences, and analyze results. The Lotame platform helps companies tap into their data’s full power, leading to more successful marketing and better business results.
For more information, get in touch with VentiveIQ’s Data Expert at [email protected]
