103 Carnegie Center Dr suite 300 Princeton NJ 08540
(855) 202-9240
(855) 202-9240

Privacy Policy

Introduction

Last Updated: May 30 2024

We value your privacy very highly. Please read this VentiveIQ Privacy Policy (“Privacy Policy”) carefully before using the Website operated VentiveIQ LLC , a Limited Liability Company formed in New Jersey, United States (“us,” “we,” “our”) in connection with the https://VentiveIQ.com website, and any other website or service that we own or control and which posts or links to this Privacy Policy (collectively, the “Website”).  By accessing or using the Website, you agree to be bound by this Privacy Policy. If you disagree with any part of the Privacy Policy, then you do not have our permission to access or use the Website.

This Privacy Policy contains important information regarding your privacy and how we may use the information we collect about you. As used in this Privacy Policy, “Personal Information” means information that relates to an identified individual or an identifiable individual.  It does not include aggregated, deidentified or anonymized information that is maintained in a form that is not reasonably capable of being associated with or linked to you or a particular household.  This Privacy Policy applies to all users of the Website, all individuals whose Personal Information we store, including, but not limited to individuals who use, view, or otherwise access the Website, VentiveIQ Customers (as defined below), business contact information from prospective VentiveIQ Customers and their representatives, and other individuals whose Personal Information we receive from third parties or otherwise collect, and business contact information from suppliers and business partners and their representatives.

This Privacy Policy does not apply to:


  • Personal Information which is processed by VentiveIQ to provide professional services to VentiveIQ Customers. If you are a VentiveIQ Customer and VentiveIQ is processing Personal Information on behalf of your company, please refer to the fully executed Services Agreement and the related Statement of Work for information on how VentiveIQ manages your data assets.
  • Personal Information collected about you by VentiveIQ Customers. VentiveIQ Customers are responsible for their own Personal Information collection and processing practices, including when VentiveIQ Customers use VentiveIQ products or services to process Personal Information. To find out more about VentiveIQ Customers’ use of Personal Information about you, you are encouraged to review the relevant privacy policy of the company who collected your Personal Information. Please consult that company directly if you have any further questions about its collection and/or use of Personal Information about you.

Your Privacy Rights and Choices

We provide specific privacy rights to individuals living in the United States, as outlined below. These rights are subject to certain legal restrictions. A brief overview of these rights, as well as instructions on how to exercise them, is provided below. To comply with applicable law, we will need to collect certain identification information from you to verify your request.
 
Right to Opt-Out of Sale or Sharing   The right to direct us not to sell or share personal information we have collected about you to third parties, including for ad targeting/cross-contextual behavioral advertising. Residents of the USA may submit such requests via this webform or email to [email protected].  
Right to Know The right to request the following information relating to the personal information we have collected about you and disclosed about you: ·         The categories of personal information we have collected about you; ·         The categories of sources from which the personal information was collected; ·         The business or commercial purposes for collecting, selling, or sharing the personal information; ·         The categories of third parties with whom the business shares personal information; ·         The categories of personal information sold, and for each category identified, the categories of third parties to whom it sold that particular category of personal information; and ·         The categories of personal information that the business disclosed for a business purpose, and for each category identified, the categories of third parties to whom it disclosed that particular category of personal information.   Residents of the USA may submit such requests via this webform or email to [email protected].  
Right to Access The right to access and obtain a copy of the specific pieces of personal information we have collected about you in a structured, machine-readable format that may be transmitted to another entity without hindrance, to the extent technically feasible.     Residents of the USA may submit such requests via this webform or email to [email protected].
Right to Correct The right to request that we correct your inaccurate personal information maintained by us.   Residents of the USA may submit such requests via this webform or email to [email protected].  
Limit Use of Sensitive Personal Information The right to limit use and disclosure of sensitive personal information collected about you.   Residents of the USA may submit such requests via this webform or email to [email protected].
Right to Deletion The right to request the deletion or erasure of personal information we have collected from you, subject to certain exceptions.   Residents of the USA may submit such requests via this webform or email to [email protected].
Right to Non-Discrimination The right to equal treatment and no discriminatory treatment for exercising your privacy rights and choices.   Residents of the USA may submit such requests via this webform or email to [email protected].
“Shine the Light” Law   California’s “Shine the Light” law (Civil Code § 1798.83) also permits California residents that have an established business relationship with us to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes during the immediately preceding calendar year or to have the right to opt-out of such disclosures.  For any questions on these practices, please contact us at [email protected].
 

Right to Appeal: In certain circumstances, we may decline a request to exercise the rights described above. If your request is denied, we will provide an explanation for the denial.  For any questions on these practices, please contact us at [email protected].

Unsubscribe from Marketing Communications: If you would like to unsubscribe from VENTIVEIQ marketing communications, please update your marketing preferences by clicking on the “Unsubscribe” link at the bottom of the email you received, or alternatively, by emailing VENTIVEIQ at [email protected] if the Unsubscribe option in the email is not available.

How to Exercise Your Privacy Rights and Choices


When you submit your rights requests, we will require your name and contact details to facilitate communication and processing of your request. To safeguard your privacy and security, and to deter fraudulent or harmful activities, we may request additional information to authenticate your identity as legally allowed. For requests involving specific personal information, we will verify your identity with a reasonably high degree of certainty. For requests concerning categories of information, corrections, or deletions, we will verify your identity to a reasonable degree of certainty. It is essential that you provide accurate information that aligns with our records to enable us to locate the correct information within our systems and our service providers. The information we may request includes your name, mailing address, and either your mobile phone number or email address. Do not send us, directly or indirectly, any sensitive or special categories of Personal Information (e.g., social security numbers or other national or state identifiers, health information, biometric data or genetic characteristics, criminal background information, financial account numbers, payment card information, and so on) on or through the Website or otherwise.   We will assess and address your request as mandated by law (or at our discretion if the law does not require it), and in accordance with our contracts, confidentiality commitments, and relevant laws and regulations. We might not be able to disclose all the requested information due to certain exceptions outlined in other applicable laws. If we lack enough information to confirm your identity, we might be unable to identify you and thus, unable to process your request. We will strive to verify your identity by comparing the information you provide in your request with the information we have about you. We might need to ask for more information to adequately identify you.

Authorized Agents


Under specific conditions, you have the right to appoint an authorized agent to submit requests related to your privacy rights on your behalf. The process of verifying the authority of the authorized agent to act on your behalf is as follows:
  1. Opt-Out Requests: If you wish to opt-out of the “sales” or “sharing” of personal information, we may ask you to provide a signed permission. This document should clearly demonstrate that you have authorized the agent to act on your behalf.
  2. Other Requests: For all other types of requests, we may require you to provide adequate evidence. This evidence should show that you have given the authorized agent signed permission to act on your behalf. Additionally, you would need to verify your own identity directly with us, following the instructions outlined in our Privacy Policy. Lastly, you would need to confirm directly with us that you have granted the authorized agent permission to submit the request on your behalf.
This process ensures that your privacy rights are respected and that requests are handled appropriately and securely. It is important to note that these procedures are in place to protect your privacy and security, and to prevent unauthorized access or potential misuse of your personal information. Please ensure that the information you provide is accurate and up-to-date, as this will facilitate the processing of your request.

How to Opt Out of Interest Based Advertising

We recognize that your privacy is important to you, so we offer the following ways to give you control over the data that we collect from you. Opting out of Tailored Advertising: We use and share information we collect from both online and offline sources to inform the advertising you see online and to tailor it to your interests. This may include using information collected across the online applications you use, or information associated with hashed email addresses or other hashed identifiers.

The Network Advertising Initiative (NAI) maintains a site with tools and instructions for how to opt out of Tailored Advertising by NAI member companies. VentiveIQ adheres to the NAI Code of Conduct. To opt out of Tailored Advertising by VentiveIQ and other NAI member companies, please visit: https://optout.networkadvertising.org  https://optout.networkadvertising.org/optout/email

 

Further, we also support our own VentiveIQ Opt-Out process. If you use multiple devices or multiple email addresses, make sure you apply the opt out or data control mechanisms provided to all of the web browsers, internet-connected devices, and email addresses you use for a complete opt-out. Opting out using a single browser, device, or email address will not automatically opt out all browsers, devices, or email addresses you use.

Other companies’ opt outs or data control mechanisms may function differently than ours. Note that when you opt out of Tailored Advertising, you may continue to receive contextual ads which are ads based on the content of the web page or app on which they appear.

We honor the mobile device settings for Android and Apple iOS devices. To exercise this opt-out, please visit the privacy settings of your Android or iOS device and select “limit ad tracking” (Apple iOS) or “opt-out of interest-based ads” (Android). For devices where we are able to see that such a selection has been made, we will not use information collected from that device to deliver targeted advertising. Also, please visit  https://youradchoices.com/appchoices to download the AppChoices Tool to control interest-based advertising on apps on your mobile device and https://thenai.org/opt-out/mobile-opt-out/ for more information and instructions on opting out on mobile devices.

You also have options to change settings in your devices to opt out of interest-based advertising.  Opting out of interest-based advertising is optional and does not mean you will no longer see advertising on the content or applications. It means that you may not be shown advertisements that have been tailored to your interests. Interest-based ads may be blocked by your service provider(s) whenever possible but sometimes device settings or browser settings may prevent your service provider(s) from setting opt-out configuration. See below for instructions on how to opt out.

 


On Your Mobile Device (Mobile Ad IDs (MAIDs) Privacy Preference Management)

 

You can manage your privacy preferences on your mobile device by adjusting your advertising preferences within their device settings. For example:

To adjust your advertising preferences in iOS Go to Settings > Privacy & Security* > Apple Advertising. For more information please visit Apple Support here.

To adjust your advertising preferences in Android, visit Settings > Google > Ads > Opt out of interest-based ads or Settings > Google Services & Preferences > Ads > Opt out of Ads Personalization; and,

On Your CTV Devices

 

For suggestions on using the advertising choice mechanisms provided by the most popular CTV devices see below or navigate directly to each CTV Device Manufacturer’s website for more information.

What Personal Information We Collect, How We Use Personal Information, and To Whom We Disclose Personal Information

 

We collect the categories of personal information and sensitive personal information about you as identified in the chart below. As further set forth in the chart below, in the past 12 months, we have disclosed and sold your personal information to third parties for business or commercial purposes. We use cookies and other tracking technologies, and allow our advertising partners to us

e similar technologies, so we can, among other things, show you ads promoting VentiveIQ on other sites and services. These activities may be considered “sales,” “sharing,” or “targeted advertising” under applicable laws.

Categories that may be considered Sensitive Personal Information Categories of sources from which the sensitive personal information is collected: Business or commercial purposes for collecting, selling, sharing, and disclosing sensitive personal information: Sold, shared, or disclosed for a business or commercial purpose to third parties in the preceding 12 months: Categories of third parties to whom the sensitive personal information was sold, shared, or disclosed in the preceding 12 months:
A consumer’s social security, driver’s license, state identification card, or passport number N/A N/A NO NO
A consumer’s account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account N/A N/A NO NO
A consumer’s precise geolocation • Business to Business Companies • Financial Services Companies • Other Authorized Data Compilers • Telecommunications Companies • Public Records Commercial Purposes: • Marketing • Helping businesses find new customers • Developing insights as to consumer interests and behaviors • Keeping contact information up to date and relevant • Enabling relevant and personalized marketing messages • Location services • Analytics • Decisioning • Fraud and identify theft prevention and protection • Commercial credit reporting • Research and development • Debt recovery Business Purposes: • Auditing • Internal research • Quality control • Improving our services • Legal compliance • Advertising and marketing products • Communicate with consumers about our services • To detect and protect against security incidents • Cloud computing and storage • Analytics Providers • Social Publishers Yes • Automotive Companies • Business Services/Agency • Consumer Services Companies • Educational Institutions & Companies • Energy and Utility Companies • Financial Services Companies • Food & Beverage Companies • Health Product Companies • Insurance Companies • Manufacturing Companies • Marketing and Research Companies • Media and Publishing Companies • Not for Profit Organizations • Public Institutions • Regulatory Authorities or Law Enforcement • Retail Companies • Technology/Computer Software Companies • Telecommunications Companies • Travel, Leisure & Entertainment Companies
A consumer’s racial or ethnic origin, religious or philosophical beliefs, citizenship or immigration status, or union membership • Data Modeling Software Providers Commercial Purposes: • Marketing • Helping businesses find new customers • Developing insights as to consumer interests and behaviors • Keeping contact information up to date and relevant • Enabling relevant and personalized marketing messages • Location services • Analytics • Decisioning • Fraud and identify theft prevention and protection • Commercial credit reporting • Research and development • Debt recovery Business Purposes: • Auditing • Internal research • Quality control • Improving our services • Legal compliance • Advertising and marketing products • Communicate with consumers about our services • To detect and protect against security incidents • Cloud computing and storage • Analytics Providers • Social Publishers Yes • Automotive Companies • Business Services/Agency • Consumer Services Companies • Educational Institutions & Companies • Energy and Utility Companies • Financial Services Companies • Food & Beverage Companies • Health Product Companies • Insurance Companies • Manufacturing Companies • Marketing and Research Companies • Media and Publishing Companies • Not for Profit Organizations • Political Organizations • Public Institutions • Retail Companies • Technology/Computer Software Companies • Telecommunications Companies • Travel, Leisure & Entertainment Companies
The contents of a consumer’s mail, email, and text messages unless the business is the intended recipient of the communication N/A N/A No N/A
The processing of a consumer’s genetic data for the purpose of uniquely identifying a consumer N/A N/A No N/A
The processing of biometric information for the purpose of uniquely identifying a consumer N/A N/A No N/A
Personal information collected and analyzed concerning a consumer’s health, including medical history, medical treatment or diagnosis by a health care professional, and any mental or physical health condition or diagnosis N/A N/A No N/A
Personal information collected and analyzed concerning a consumer’s sex life or sexual orientation N/A N/A No N/A
Personal data collected from a known child N/A N/A No N/A
 
 
Categories of Personal Information Categories of sources from which the personal information is collected: Business or commercial purpose for collecting, selling, sharing, and disclosing personal information: Collected,Sold, shared, or disclosed for a business or commercial purpose to third parties in the preceding 12 months: Categories of third parties to whom the personal information was sold, shared, or disclosed in the preceding 12 months:
Personal and online identifiers (such as first and last name, postal address, telephone number,  email address, or unique online identifiers) • Affiliates • Automotive Companies • Consumer Survey Companies • Data Collected from Consumer • Financial Services Companies • Government Agencies • Health Product Companies • Lifestyle & Interest Product Companies • Not for Profit Organizations • Other Authorized Data Compilers • Other Product Companies not Categorized • Parenting Product Companies • Public Records • Publishing Product Companies • Telecommunications Companies Commercial Purposes: • Marketing • Helping businesses find new customers • Developing insights as to consumer interests and behaviors • Keeping contact information up to date and relevant • Enabling relevant and personalized marketing messages • Location services • Analytics • Decisioning • Fraud and identify theft prevention and protection • Commercial credit reporting • Research and development • Debt recovery Business Purposes: • Auditing • Internal research • Quality control • Improving our services • Legal compliance • Advertising and marketing products • Communicate with consumers about our services • To detect and protect against security incidents • Cloud computing and storage • Analytics Providers • Social Publishers Yes • Automotive Companies • Business to Business Companies • Business Services/Agency • Consumer Services Companies • Educational Institutions & Companies • Energy and Utility Companies • Financial Services Companies • Food & Beverage Companies • Government Agencies • Health Product Companies • Insurance Companies • Manufacturing Companies • Marketing and Research Companies • Media and Publishing Companies • Not for Profit Organizations • Other Authorized Data Compilers • Political Organizations • Public Institutions • Regulatory Authorities or Law Enforcement • Retail Companies • Technology/Computer Software Companies • Telecommunications Companies • Travel, Leisure & Entertainment Companies
Commercial or transactions information (such as records of personal property or products or services purchased, obtained or considered, vehicle information, insurance claims, insurance underwriting information) • Affiliates • Apparel & Accessory Companies • Automotive Companies • Business to Business Companies • Business Services/Agency • Consumer Services Companies • Data Collected from Consumer • Financial Services Companies • Gift Product Companies • Health Product Companies • Other Authorized Data Compilers • Other Product Companies Not Categorized • Parenting Product Companies • Publishing Product Companies • Public Records Commercial Purposes: • Marketing • Helping businesses find new customers • Developing insights as to consumer interests and behaviors • Keeping contact information up to date and relevant • Enabling relevant and personalized marketing messages • Location services • Analytics • Decisioning • Fraud and identify theft prevention and protection • Commercial credit reporting • Research and development • Debt recovery Business Purposes: • Auditing • Internal research • Quality control • Improving our services • Legal compliance • Advertising and marketing products • Communicate with consumers about our services • To detect and protect against security incidents • Cloud computing and storage • Analytics Providers • Social Publishers Yes • Automotive Companies • Business to Business Companies • Business Services/Agency • Consumer Services Companies • Educational Institutions & Companies • Energy and Utility Companies • Financial Services Companies • Food & Beverage Companies • Government Agencies • Health Product Companies • Insurance Companies • Manufacturing Companies • Marketing and Research Companies • Media and Publishing Companies • Not for Profit Organizations • Other Authorized Data Compilers • Political Organizations • Public Institutions • Public Records • Regulatory Authorities or Law Enforcement • Retail Companies • Technology/Computer Software Companies • Telecommunications Companies • Travel, Leisure & Entertainment Companies
Internet or other electronic network activity information (such as browsing history, search history, interactions with a website, email, application, or advertisement) • Business to Business Companies • Financial Services Companies • Other Authorized Data Compiler • Publishing Product Companies Commercial Purposes: • Marketing • Helping businesses find new customers • Developing insights as to consumer interests and behaviors • Keeping contact information up to date and relevant • Enabling relevant and personalized marketing messages • Location services • Analytics • Decisioning • Fraud and identify theft prevention and protection • Commercial credit reporting • Research and development • Debt recovery Business Purposes: • Auditing • Internal research • Quality control • Improving our services • Legal compliance • Advertising and marketing products • Communicate with consumers about our services • To detect and protect against security incidents • Cloud computing and storage • Analytics Providers • Social Publishers Yes • Automotive Companies • Business Services/Agency • Consumer Services Companies • Educational Institutions & Companies • Energy and Utility Companies • Financial Services Companies • Food & Beverage Companies • Health Product Companies • Insurance Companies • Manufacturing Companies • Marketing and Research Companies • Media and Publishing Companies • Not for Profit Organizations • Political Organizations • Public Institutions • Retail Companies • Technology/Computer Software Companies • Telecommunications Companies • Travel, Leisure & Entertainment Companies
Biometric information (such as call recordings, facial recognition or retina/fingerprint scans) N/A N/A No N/A
Geolocation information • Affiliates • Automotive Companies • Business to Business Companies • Data Collected from Consumer • Financial Services Companies • Health Product Companies • Not for Profit Organizations • Online & Mobile Websites & Apps • Other Authorized Data Compilers • Public Records • Telecommunications Companies Commercial Purposes: • Marketing • Helping businesses find new customers • Developing insights as to consumer interests and behaviors • Keeping contact information up to date and relevant • Enabling relevant and personalized marketing messages • Location services • Analytics • Decisioning • Fraud and identify theft prevention and protection • Commercial credit reporting • Research and development • Debt recovery Business Purposes: • Auditing • Internal research • Quality control • Improving our services • Legal compliance • Advertising and marketing products • Communicate with consumers about our services • To detect and protect against security incidents • Cloud computing and storage • Analytics Providers • Social Publishers Yes • Automotive Companies • Business Services/Agency • Consumer Services Companies • Educational Institutions & Companies • Energy and Utility Companies • Financial Services Companies • Food & Beverage Companies • Health Product Companies • Insurance Companies • Manufacturing Companies • Marketing and Research Companies • Media and Publishing Companies • Not for Profit Organizations • Political Organizations • Public Institutions • Retail Companies • Technology/Computer Software Companies • Telecommunications Companies • Travel, Leisure & Entertainment Companies
Sensory information (such as audio, electronic, visual, thermal, olfactory, or similar information) N/A N/A No N/A
Professional or employment-related information • Affiliates • Business to Business Companies • Consumer Survey Companies • Data Collected from Consumer • Financial Services Companies • Government Agencies • Health Product Companies • Insurance Companies • Not for Profit Organizations • Other Authorized Data Compilers • Telecommunications Companies Commercial Purposes: • Marketing • Helping businesses find new customers • Developing insights as to consumer interests and behaviors • Keeping contact information up to date and relevant • Enabling relevant and personalized marketing messages • Location services • Analytics • Decisioning • Fraud and identify theft prevention and protection • Commercial credit reporting • Research and development • Debt recovery Business Purposes: • Auditing • Internal research • Quality control • Improving our services • Legal compliance • Advertising and marketing products • Communicate with consumers about our services • To detect and protect against security incidents • Cloud computing and storage • Analytics Providers • Social Publishers • Information Security Companies • Quality Control Companies • Customer Service Companies • Auditing Companies • Service Providers • Automotive Companies • Business Services/Agency • Consumer Services Companies • Educational Institutions & Companies • Energy and Utility Companies • Financial Services Companies • Food & Beverage Companies • Health Product Companies • Insurance Companies • Manufacturing Companies • Marketing and Research Companies • Media and Publishing Companies • Not for Profit Organizations • Political Organizations • Public Institutions • Regulatory Authorities or Law Enforcement • Retail Companies • Technology/Computer Software Companies • Telecommunications Companies • Travel, Leisure & Entertainment Companies
Education Information • Affiliates • Data Collected from Consumer • Public Records • Other Authorized Data Compilers • Consumer Survey Companies Commercial Purposes: • Marketing • Helping businesses find new customers • Developing insights as to consumer interests and behaviors • Keeping contact information up to date and relevant • Enabling relevant and personalized marketing messages • Location services • Analytics • Decisioning • Fraud and identify theft prevention and protection • Commercial credit reporting • Research and development • Debt recovery Business Purposes: • Auditing • Internal research • Quality control • Improving our services • Legal compliance • Advertising and marketing products • Communicate with consumers about our services • To detect and protect against security incidents • Cloud computing and storage • Analytics Providers • Social Publishers Yes • Automotive Companies • Business Services/Agency • Consumer Services Companies • Educational Institutions & Companies • Energy and Utility Companies • Financial Services Companies • Food & Beverage Companies • Health Product Companies • Insurance Companies • Manufacturing Companies • Marketing and Research Companies • Media and Publishing Companies • Not for Profit Organizations • Political Organizations • Public Institutions • Retail Companies • Technology/Computer Software Companies • Telecommunications Companies • Travel, Leisure & Entertainment Companies
Inferences drawn from the above information about your predicted characteristics and preferences • Affiliates • Business to Business Companies • Data Modeling Software Providers • Financial Services Companies • Government Agencies • Other Authorized Data Compilers • Telecommunications Companies Commercial Purposes: • Marketing • Helping businesses find new customers • Developing insights as to consumer interests and behaviors • Keeping contact information up to date and relevant • Enabling relevant and personalized marketing messages • Location services • Analytics • Decisioning • Fraud and identify theft prevention and protection • Commercial credit reporting • Research and development • Debt recovery Business Purposes: • Auditing • Internal research • Quality control • Improving our services • Legal compliance • Advertising and marketing products • Communicate with consumers about our services • To detect and protect against security incidents • Cloud computing and storage • Analytics Providers • Social Publishers Yes • Automotive Companies • Business Services/Agency • Consumer Services Companies • Educational Institutions & Companies • Energy and Utility Companies • Financial Services Companies • Food & Beverage Companies • Health Product Companies • Insurance Companies • Manufacturing Companies • Marketing and Research Companies • Media and Publishing Companies • Not for Profit Organizations • Political Organizations • Public Institutions • Retail Companies • Technology/Computer Software Companies • Telecommunications Companies • Travel, Leisure & Entertainment Companies

TYPES OF DATA WE COLLECT

We collect data, including Personal Information in some cases, from the following categories of sources.

A. From Your Internet-Connected Devices

When Providers we work with integrate our technology with their devices, apps, sites or services, we collect the following types of data about you and your device through those partners.
  •  Device Data. Device data includes details about the device(s) you use, such as its manufacturer; model; registered country code; mobile carrier; operating system and version; crash data (if applicable); and what settings and permissions you’ve enabled. Your device and software settings affect what information your device makes available to us such as the language you prefer to use on your mobile device; mobile applications you install on your device and purchase you make in those mobile applications; bluetooth or wireless preferences; and the like. We may collect this information from mobile devices, internet-connected televisions, desktop and laptop computers, and/or other internet-connected devices.
  • Identifiers. We collect identifiers such as mobile advertising IDs, IP addresses, cookies, and other identifiers from your device, and clear or hashed email addresses, names, phone numbers, or other identifiers that you voluntarily provide when you register, checkout, or otherwise enter data into an online or app form.
  • App and Site data. We collect information about the specific apps & sites you may use and/or visit on your device(s), such as the names of those apps, sites, and other relevant metadata.
  • Geolocation Data. We collect location data such as latitude, longitude, and timestamps directly from your device or other sources as mentioned above and from our Providers.
  • · Demographic Data. We collect information such as your age or gender that you voluntarily provide when you register or make a purchase on an app, website, or other such event. In some cases, this may be considered information about “protected classifications” under the CCPA.
  • Inferences. We may draw inferences from the information we collect from mobile devices to create audience segments reflecting consumer preferences and characteristics. Note that some of our data may fall into more than one of the above categories. For example, an IP address is both a unique identifier and device data.

B. From Third Parties and Aggregated Public Sources:

We may collect information from public and private sources of aggregated data (e.g. the Apple App Store and the Android Play Store), website crawling, or from other third parties or public sources that we use in providing the VentiveIQ Services:
  • Metadata about mobile apps
  • Point of Interest data such as an identifier for a commercial location and relevant metadata(e.g. a retail store or a coffee shop)
  • Census data and other publicly available data sources
  • Other sources of behavioral, purchase, demographic information, and/or identifiers

C. In Our Corporate Capacity and From our Site

People who visit VentiveIQ’s Site are generally representatives of businesses (such as for our Providers or our clients) that are interested in VentiveIQ’s Services, not individual consumers. When individuals visit our Site, they may choose to provide information to us, such as when they create or log in to their account with us, to contact us to request or provide information, or apply for a job. In addition, when you interact with our Site, we (and third parties) may collect technical information from your browser or device by automated means such as pixels, cookies, web beacons, local storage, JavaScript, API, and other similar technologies. We may also collect this kind of information when you interact with email messages we have sent you. As we and our service providers develop other technologies, we may also gather information through other methods. We may collect the following categories of information from our Site:
  • Full name
  • Email address
  • Phone number
  • Terrestrial Address
  • Account username and password
  • Professional and employment-related information
  • Cookie IDs
  • Information about your device and operating system
  • System activity and settings
  • Information about your internet connection, including IP address and carrier.
  • We may also sometimes collect information through business channels and Events such as trade shows, or through marketing platforms that help us identify new customers.

5. HOW VENTIVEIQ USES THE DATA WE COLLECT

  • To provide the Advertising Services and associated analytics.
  • To facilitate research and analysis of consumer habits.
  • To make inferences about consumer interests.
  • To perform Data Modeling for quality control on our data solutions.
  • To establish probable connections among different browsers, devices, and internet identifiers to associate them with the same user or household, and to otherwise create linkages between different data elements (e.g., establishing that a hashed email address is associated with a certain device ID, or that a mailing address is associated with a device ID). For instance, when a user visits or logs in to a website (or engages in a particular type of transaction), we might use the information we collect to help a business send advertising or content to the user across a different channel or device (such as mobile, TV, email or direct mail).
  • Our internal business purposes such as the development, enhancement, improvement, and release of new products and services. This allows us to create technology products that we license or sell to Customers. These products help our Customers understand their end users better in order to create enhanced experiences for them.
  • To maintain and enhance VentiveIQ Services, for example, to debug or research technical issues and resolve them.
  • To maintain the security of our systems and to prevent fraud.
  • When users submit contact information to us in connection with an inquiry or request, to verify and respond to those inquiries or requests.
  • For legal or regulatory compliance or to assert or protect our rights.
  • To create aggregate data (which is not personal information) to run analytics on certain customer segments, advertising campaigns, or other datasets.
  • To provide, maintain, and improve the Services (including our website) for VentiveIQ Customers and prospective customers
  • For our own advertising and marketing purposes.
  • For individuals who apply for jobs through our website, to evaluate them as candidates for employment with VentiveIQ.

DATA SHARING

As to the personal information that we collect in the course of operating our Services, we may share and disclose such information as follows:
  • · With our Customers, Licensees and with our Providers: We provide VentiveIQ Services to our Customers, Licensees and Providers that include agencies; brands; third party marketing partner; company operating in ad tech sector; digital advertiser; mobile app publishers; and other companies and not for profit organizations that use data for Advertising Services such as targeting; audience creation; measurement; analytics; advertising optimization; create linkages/models and other purposes associated with advertising via online or mobile channels including display, mobile, social, email, and video; as well as for purposes conducting research and analysis of consumer behavior.
  • · With our Service Providers: Service providers are companies that provide VentiveIQ with special business, technical, and operational services; and are different from Providers of data. We may also share your personal information with service providers and/or data processors to help us operate, provide, improve, understand, customize, support, and market our Services. For example, we use service providers for business operations such as Site and data hosting. We may also use service providers to assist us with providing our VentiveIQ Services to Customers or Providers, or to assist us in marketing to our finding new customers. Our service providers are contractually required to use personal information only to provide their service to us, and are contractually prohibited from using or disclosing personal information for their own purposes.
  • · With your consent: We may share information about you with third parties at your direction or with your consent.
  • · In Connection with a Financing or Sale of Our Business: If a third party invests in, or acquires, some, or all, of our business or assets, we may disclose your information in connection with the sale (including during due diligence in preparation for the transaction).
  • · In Connection with Legal Obligations: We may disclose your personal information as required by law, such as to comply with a subpoena, bankruptcy proceedings, or similar legal process when we believe in good faith that disclosure is necessary to protect our rights; protect your safety or the safety of others; investigate fraud; or respond to a government request. In certain situations, VentiveIQ may also be required to disclose personal data in response to lawful requests by public authorities.
  • · We may share and disclose the information we collect in our corporate capacity in most of the above ways as well: we may share them with our service providers, with consent, in connection with financing or sale, or to exercise our legal obligations.

Cookies

What cookies and similar technologies do we use on the Website?  Cookies and similar technologies (e.g., pixels tags and device identifiers) may be used by VentiveIQ and our advertising technology partners to recognize you and/or your device(s) on, off, and across different services and devices for the purposes specified in Sections above. Cookies are small text files that contain a string of characters and uniquely identify a browser on a device connected to the Internet.  When do we use cookies and similar technologies?  Some of our vendors place cookies in your browser when you visit their sites. Depending on your jurisdiction, you may be presented with different consent options, including the option to reject all non-essential cookies, before VentiveIQ or our vendors place cookies on your browser. We use cookies and other technologies on the Website to ensure the best possible and secure experience on the Website and to provide you with tailored information on products and services. VentiveIQ and its vendors also use cookies or similar technologies on its sites to collect online information such as your mobile device ID, IP address, and other information about your device, as well as behavioral data of your device usage on our sites (e.g. pages viewed, links clicked, documents downloaded).

How can I manage my cookie preferences?

If you do not want to receive cookies, you can also change your browser settings on your computer or other device you are using to access our services. Most browsers also provide functionality that lets you review and delete cookies, including VentiveIQ and its vendors’ cookies. Example

Children’s Privacy

This Website is intended for use by a general audience and does not offer services to children. Should a child whom we know to be under 18 send personal information to us, we will use that information only to respond to that child to inform him or her that they cannot use this Website. We do not sell the Personal Information of any individual under the age of 18. If you believe that we have mistakenly or unintentionally collected the personal information of a minor without appropriate consent, please notify us through requests via this webform or email to [email protected].

Your GDPR Rights


Where we process personal information pertaining to someone located in the European Economic Area or the United Kingdom, you have the following rights, subject to certain limitations at law:
Right to be informed You have the right to be provided with information about how we use your personal information and your rights.  We have provided information about our data practices in this Privacy Policy.
Right to access and rectification You have the right to access, correct or update your personal data.
Right to data portability The personal information you have provided us with may be portable. This means it can be moved, copied or transmitted electronically under certain circumstances.
Right to be forgotten Under certain circumstances, you have right to request that we delete your personal information. If you wish to delete the personal data we hold about you, please let us know and we will take reasonable steps to respond to your request in accordance with legal requirements.
Right to restrict processing Under certain circumstances, you have the right to restrict the processing of your personal information.
Right to object Under certain circumstances, you have the right to object to certain types of processing, including processing for direct marketing.

INFORMATION FOR NEVADA RESIDENTS

Under Nevada law, certain Nevada consumers may opt out of the sale of “personally identifiable information” for monetary consideration (as such terms are defined under Nevada law). If you are a Nevada resident, you may submit a request to opt out of sales under Nevada law by filling out this “opt-out” webform. Opting out will ensure that the provided information and associated information will not be shared or made available in our products and services. Please note we may take reasonable steps to verify your identity and the authenticity of the request.

INFORMATION FOR INTERNATIONAL RESIDENT

 

Individual Rights. Local laws in the EEA, the UK, Switzerland, and some other jurisdictions (such as Canada and Brazil) may permit you to: obtain confirmation of whether we hold personal information about them, and receive information about how it is used and disclosed; obtain a copy of the personal information, and in some cases, receive it in a structured, commonly used and machine-readable format, or have it be transmitted to a third party in such form; update, correct or delete the information; object to the use or disclosure of the information; withdraw consent previously provided for the handling of the information (without affecting the lawfulness of prior use and disclosure of the information); and obtain a restriction on the use of the information.

Individuals whose personal information is subject to the GDPR also have a right to “opt-out” of our handling of their personal information for direct marketing purposes.

Data Transfers. We are headquartered in the United States, and recipients of the data disclosures described in this Privacy Policy are located in the United States and elsewhere in the world, including where privacy laws may not provide as much protection as those of your country of residence. Per applicable law, we will ensure that transfers of personal information to such recipients are subject to appropriate safeguards.

DATA RETENTION

 

We may retain data for use with the VentiveIQ Services for up to 30 months from the most recent date of receipt. We may archive and store backups of those data for up to 10 years.

SECURITY MEASURES

 

VentiveIQ uses security controls to protect information from loss, misuse, and unauthorized access. We take steps to help ensure that the data we possess is housed and transmitted securely. We use multiple types and layers of physical and electronic security, including firewall protections, encryption of data during transfer, and strict access controls to personal information. While neither we nor any platform can guarantee 100 percent safety from hacks or illegal intrusion, and thus, VentiveIQ cannot guarantee the absolute security of your information. We make substantial efforts to ensure that this does not occur.

Grounds of Processing

In technical legal terms we process personal data under the ground of “legitimate interest”. VentiveIQ’s legitimate business interest is the supply of commercial data (and the marketing of our business). The purpose of this processing is to enable businesses to manage their financial risks, protect against fraud, know who they are doing business with, meet compliance and regulatory obligations and better understand organizations, industries and markets.

Updates to this Privacy

We may update this Privacy Policy from time to time, such as to describe new types of data we collect or services that we offer. If you are interested in our data collection, use and sharing policies, we recommend that you check back to review these updates, as they occur.

Contact VentiveIQ

If you have any questions regarding our Privacy Policy or our privacy practices, or about VentiveIQ generally, you can contact us by any of the following methods:

Via regular mail at the following address:

VentiveIQ LLC.

103 carnegie center dr suite 300
Princeton NJ 08540

Or, Via email at [email protected].

Privacy Policy – Oct 25, 2023
Close
Search

Hit enter to search or ESC to close