In 2023, the dynamics of holiday planning have shifted, with retailers and consumer brands now taking on the role of gift givers, and shoppers becoming the recipients. This change puts shoppers in control, shaping their own holiday experiences. As a result, your responsibility is to provide customers with the perfect gift – holiday offerings and promotions that are crafted based on data and current trends. The 2023 Holiday Playbook is your guide to the latest insights and trends.
Elevate your holiday game with the 2023 Holiday Playbook! Unlock a world of shopper-centric wisdom and stay ahead of the curve. This downloadable gem unveils four must-embrace trends for unparalleled success, equipping you with the know-how to harness their potential and deliver a holiday season that dazzles!
- A changing retail calendar: The holiday season is no longer a single month. It’s a long, drawn-out affair. You need to be prepared to reach shoppers throughout the season.
- The endless aisle: The internet has made it possible for shoppers to buy anything they want, anytime they want. You need to be able to compete with the online retailers by offering a wide selection of products and services.
- Commodities vs. experiences: In today’s economy, shoppers are looking for more than just products. They want experience. You need to find ways to create memorable and engaging experiences for your customers.
- Doing more with less: The economy is tough, and shoppers are looking for deals. You need to find ways to offer great value without sacrificing your margins.