VentiveIQ, a leader in political audience intelligence, has announced a direct integration with StackAdapt, the AI-powered marketing and advertising platform.

The integration gives advertisers and agencies direct access to VentiveIQ’s proprietary Political Leaning and Swing Voter audiences, activated natively within StackAdapt’s programmatic buying environment.

The launch comes as campaigns nationwide shift focus on the general election, following a wave of state primaries that reshaped the political map heading into November. For political advertisers, advocacy groups, and issue-based marketers, the timing places precision voter targeting directly in reach at the moment it matters most.

Unlike conventional political data providers that rely solely on static voter registration files, VentiveIQ’s audiences are built from ongoing behavioral and intent signals. The company tracks engagement patterns across more than 20,000 political websites, following the digital footprint of roughly 90 million U.S. individuals over time. This continuous signal reveals not just how someone is registered, but how they are behaving, surfacing political leaning in real time and identifying the elusive swing voter segment: individuals whose true engagement diverges from their registration record.

“Most political data tells you who someone was on the day they registered to vote,” said Lori Young, Director of Partnerships at VentiveIQ. “Ours tells you who they are today. Bringing that intelligence directly into StackAdapt means buyers no longer have to choose between speed and precision; they get both, in one place.”

With this integration, StackAdapt buyers can now activate VentiveIQ’s Political Leaning and Swing Voter segments across the full range of programmatic channels, including Connected TV, native, display, and audio, without additional onboarding or data hand-offs. The result is a streamlined path from audience intelligence to campaign execution, purpose-built for the pace of a modern election cycle.

“Programmatic political advertising is only as strong as the data behind it,” added Lori. “VentiveIQ’s behavioral approach to political leaning and swing voter identification gives buyers a level of precision that voter files alone can’t offer, right as campaigns are ramping up for November.”

The integration underscores VentiveIQ’s continued expansion across leading demand-side platforms, as political and issue-based advertisers increasingly seek data partners who can move at the speed of the news cycle.

What’s Next

StackAdapt is one stop in a broader rollout. VentiveIQ is actively expanding its Political Leaning and Swing Voter data across additional platforms in the months ahead, with more integrations on the way before November.

Talk to our team about activating these audiences for your upcoming campaigns: hello@ventiveiq.com