Data Appends
Your CRM already has a name or an address. VentiveIQ fills in everything around it, so every record becomes a complete, targetable profile instead of a partial one.
Most CRMs are full of gaps: a name with no email, an address with no demographic context, a customer record with no idea what they drive or own. Every one of those gaps is a personalization opportunity you can’t act on, and a segmentation strategy that’s guessing more than it should.
VentiveIQ’s append services close those gaps directly, using real-time API or batch services to complete the picture your CRM is missing.
- Demographic Append: Adds consumer demographic data to power segmentation, personalization, targeting, modeling, profiling, and customer retention, all through real-time API or batch delivery straight into your CRM.
- Automotive Append: Starting from just a name or address, returns robust, permissibly obtained auto data, including make, model, and year, plus demographic information, for targeted acquisition or trade-in campaigns.
- Email Append: Provides verified email addresses sourced from reliable data providers, with Reverse Email Append returning full name, physical address, and phone number from just an email.
- Property Append: Adds up to 200 property attributes per owner, including square footage, lot size, home value, purchase date, and mortgage information, for sharper lookalike modeling and lead generation.
Fields Included: Full Name · Email · Phone Number · Vehicle Make/Model/Year · Property Attributes (200+) · Household Demographics
Every append is permissibly obtained and multi-sourced, delivered through the same infrastructure trusted by teams already running inside The Trade Desk, PubMatic, Lotame, and Google DV360.
Ready to complete every record in your CRM? An incomplete profile is a missed campaign. Let’s fill in the rest.
FAQ’s
Can data appends be delivered in real time instead of batch?
Yes. Demographic Append and Automotive Append are both available through real-time API as well as batch services, depending on how your CRM is set up to receive data.
What's the difference between Email Append and Reverse Email Append?
Email Append adds a verified email address to an existing customer record. Reverse Email Append works in the opposite direction, starting from an email to return name, address, and phone number.