Curated Audiences
VentiveIQ's curated segments are deterministic, cookieless, and ready to activate on the platforms you already use.
Most audience data still leans on broad demographic buckets: age, income, zip code. That gets you reach. It doesn’t get you the shopper who’s actually in-market this week, or the household whose behavior actually predicts a purchase.
VentiveIQ takes a different starting point. Our curated audiences are built from real signals, not assumptions, so the segment you buy is the segment you actually get.
VentiveIQ provides more than 400 predetermined audience segments, all deterministic and built without relying on cookies. Each one is constructed from app ownership, place visitation, transaction history, in-market behavior, demographics, and device characteristics, so the targeting holds up as third-party identifiers keep disappearing.
These segments aren’t locked in a proprietary silo either. They’re ready to purchase directly from major data stores and leading demand-side platforms, including Facebook, Google, and The Trade Desk, so your team can activate without rebuilding a workflow.
Samples/Segments Included: In-Market Behavior · Place Visitation · App Ownership · Device Characteristics · Transaction History
Beyond the standard 400, VentiveIQ gives you access to over 3,000 unique, targeted audiences, customizable across 300+ demographic and lifestyle data elements, including household income, presence of children, marital status, and gender. If your campaign has a narrow definition of “right customer,” this is how you hit it without paying for reach you don’t need.
VentiveIQ’s segments already run inside the platforms marketers rely on most: The Trade Desk, PubMatic, Lotame, Google DV360, and more. That means no rebuild, no new integration, just sharper targeting inside the stack you already trust.
Broad reach fills a media plan. Curated audiences fill a pipeline.
Buy audiences that actually convert.
FAQ’s
What makes an audience "curated" versus a standard demographic segment?
A curated audience is built from deterministic behavioral signals such as transaction history, place visitation, and in-market activity, rather than broad demographic assumptions, so the targeting reflects actual behavior instead of a statistical guess.
Can I activate VentiveIQ's curated audiences on my existing DSP?
Yes. VentiveIQ’s segments are ready to purchase directly through major data stores and leading demand-side platforms, including Facebook, Google, and The Trade Desk.