Email marketing has come a long way since its inception in the early days of the internet. It has remained a highly effective and cost-efficient

Email automation is a powerful tool for businesses looking to streamline their communication efforts and improve their overall efficiency. By automating various aspects of email

Predictive analytics is a powerful tool that can help businesses make informed decisions based on historical data and future trends. By analyzing large amounts of

Brands can gain insights into consumer behavior by combining Connected TV (CTV) & Consumer-Packaged Goods (CPG) data, leading to better targeting and higher ROI in

In today’s digital age, consumers are constantly bombarded with advertisements and marketing messages, making it harder for businesses to stand out. However, personalized marketing has

Leverage customer data involves using information gathered from customer interactions to inform and improve business strategies, customer experiences, and decision-making processes. Personalized marketing campaigns are

Data collection is essential for any business to understand its audience, tailor marketing campaigns, and improve products or services. However, many businesses struggle with how

Data cleansing is the process of detecting and correcting incomplete data, essential for accurate audience segmentation, as it ensures that the data used to make

In today’s world, data is an essential asset for businesses of all sizes. Data drives decision-making and helps businesses identify opportunities and trends. However, not

In today’s digital age, customers interact with businesses via numerous channels and devices, leaving a trail of fragmented data behind. As a result, businesses often

It is a testament to how far we’ve come that mentioning “data-driven” no longer raises eyebrows. Data-driven analytics has widespread use, and it’s easy to

If you spend time online as part of your daily routine, you know that the digital world is changing rapidly. Whether for work, play, socializing,

The creation of identity graphs is a rapidly-growing area since graph-based concepts can be applied to online user identification. The purpose of an identity graph

Data collection, use, and analysis have become increasingly important in today’s digital economy. This is because users are becoming more aware of their privacy and

It was almost inevitable that automation would find its way to the ads space. The ads industry was worth $649 billion in 2021 after all. Anything that

The marketing world never stands still. If you’re in business, you’ll know that with each passing day, you need to adapt and innovate to keep

Over-the-top refers to streaming services that deliver content through the internet over another platform, hence the name. In earlier years, consumers would have to subscribe

While innovation is one of the strongest factors influencing business success, this doesn’t mean that you need to reinvent the wheel. Some companies have shown