Anirudh Airan

How to Take Control of Your Company’s Data-Driven Future

How to Take Control of Your Company’s Data-Driven Future

It is a testament to how far we’ve come that mentioning “data-driven” no longer raises eyebrows. Data-driven analytics has widespread use, and it’s easy to see why. According to the 2020 Global State of Enterprise Analytics by Microstrategy, 54% of companies use analytics to drive strategy and change, while 55% of them use it to drive process, …

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How Marketers are Preparing for a Cookieless Future

How Marketers are Preparing for a Cookieless Future

If you spend time online as part of your daily routine, you know that the digital world is changing rapidly. Whether for work, play, socializing, or learning, individuals and businesses must continuously adapt to new technologies and changing trends at the same time. The advertising industry is no exception. Digital advertisers have had to adjust …

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6 Elements to Look in an Identity Graph

6 Elements to Look in an Identity Graph

The creation of identity graphs is a rapidly-growing area since graph-based concepts can be applied to online user identification. The purpose of an identity graph is to create a system that allows organizations to track their customers’ personal information across multiple platforms and websites. This way, companies can better understand their clients’ habits, which can …

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Balancing Privacy and Utility in the Age of Big Data: Advertisers at Crossroads

Data collection, use, and analysis have become increasingly important in today’s digital economy. This is because users are becoming more aware of their privacy and want to control who has access to their data. In this article, we explore how balancing privacy and utility in the age of big data can help advertisers at the …

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Vox Media Joins the SSP Industry The What How and Why

Vox Media Joins the SSP Industry: The What, How, and Why

It was almost inevitable that automation would find its way to the ads space. The ads industry was worth $649 billion in 2021 after all. Anything that would make the process faster, efficient, and cheaper than human labor would always meet welcoming hands. So, we discuss the why, what, and how Vox Media, traditionally a media company, …

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Worldwide Subscription over-the-top users forecast for 2022 and beyond.

Worldwide Subscription over-the-top users forecast for 2022 and beyond.

Over-the-top refers to streaming services that deliver content through the internet over another platform, hence the name. In earlier years, consumers would have to subscribe to cable TV to supply programming; however, over the top programming uses various platforms like Spotify and Netflix. Cable networks now offer internet connections; however, they do not dictate what …

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7 Lessons on How Top Retailers Use Personalization to Drive Business Growth

While innovation is one of the strongest factors influencing business success, this doesn’t mean that you need to reinvent the wheel. Some companies have shown us the best way to do things, and these best practices can be applied on a smaller scale to our own ventures. Personalization is one of these practices, and large …

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The Continued Evolution of Media Companies Aiming to Become Data-First Operations

The Continued Evolution of Media Companies Aiming to Become Data-First Operations

What did Netflix pioneer that made them a ton of money? No, not subscription DVD-by-mail service, although in fairness, that did fetch them a bucketload of cash. We are talking about what has become the modus operandi for most companies nowadays—data driven marketing. Companies are now catching on to the Netflix trick of using big data for …

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The Publisher’s Guide to Audience Analysis and Consumer Behavior

Publisher’s Guide to Audience Analysis and Consumer Behavior Whatever the business or industry you’re in, your customers are responsible for making your efforts worthwhile. Without them, you would not be able to pay your expenses or make profits. Understanding how potential clients behave and make their spending decisions is one of the most effective strategies …

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